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QR CODES: A GUIDE

Pure data containers. No magic, no tracking, no redirects.

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What is a QR code?

A QR (Quick Response) code is a 2D matrix barcode invented in 1994 by Denso Wave. It stores data as a pattern of black and white squares and can encode text, URLs, contact info, or arbitrary binary data.

A QR code is not executable code. It is a data container. The scanner app decides what to do with the contents — and that's where most QR-related risks actually live.

Capacity

QR codes have 40 versions. Version 1 is a 21×21 grid; Version 40 is 177×177. Larger versions store more data.

Mode Best For Max Capacity (v40, ECC=L)
Numeric Digits only (0–9) 7,089 chars
Alphanumeric Uppercase letters, digits, spaces, $%*./:+- 4,296 chars
Binary / UTF-8 Any text, URLs, file data 2,953 bytes
Kanji Japanese characters 1,817 chars

Most real-world payloads fit well under 500 bytes. Larger QR codes require higher-resolution scans to read reliably.

Error Correction

QR codes include redundant data so they can still be scanned when partially damaged or obscured. You choose how much redundancy to include:

Level Flag Damage Tolerance Best For
Low L Up to 7% Maximum data capacity; clean digital displays
Medium M Up to 15% Balanced — the default for most use cases
Quartile Q Up to 25% Printed QR codes; minor wear expected
High H Up to 30% Outdoor signage; logos overlaid on the code

Common Payload Formats

Plain URL
https://inkegg.io
Wi-Fi Credentials
WIFI:T:WPA;S:NetworkName;P:Password;;
vCard Contact
BEGIN:VCARD
VERSION:3.0
FN:Jane Doe
TEL:5550100
EMAIL:jane@example.com
END:VCARD
Email
mailto:hello@example.com?subject=Hello
SMS
smsto:5550100:Your message here
Geo Location
geo:40.7128,-74.0060
Plain Text
Hello world! ASCII art, notes, anything.
Calendar Event (vEvent)
BEGIN:VEVENT
SUMMARY:Meeting
DTSTART:20260601T100000Z
DTEND:20260601T110000Z
END:VEVENT

Safety

A QR code itself is inert. The risks come from what you put in it, and from the scanner that reads it.

  • Tracking URLs: Commercial generators often replace your content with a redirect through their analytics server. The code encodes their URL, not yours.
  • URL shorteners: Opaque links like bit.ly/abc123 hide the destination. Prefer full, readable URLs.
  • Scanner apps: Some auto-open URLs or execute actions without confirmation. Prefer scanners that show you the decoded content before acting on it.
  • Physical tampering: In public spaces, stickers can be placed over legitimate QR codes. Inspect the destination before proceeding with anything sensitive.
  • javascript: URLs: Some older scanners would treat javascript: payloads as executable. Modern browsers block this, but it's still best practice to avoid encoding them.

How InkEgg Generates QR Codes

  • Client-side only. Your content is encoded in your browser. For offline codes, nothing is sent to any server.
  • No tracking URLs. InkEgg does not wrap your payload in a redirect or analytics link.
  • No logs, no ads. Anonymous QR generation collects nothing.
  • Open-source library. Uses qrcode — auditable, MIT-licensed.
  • Optional hosted refs. Logged-in users can publish a public page and encode that URL. The content at that URL can be updated anytime — no reprinting required.